Great Talkers Little Doers

In addition to commercial advertisement and ideological propagandathere is social advertising, which refers to the advertisements whichdeal with social causes and ar aimed at the welf be and well-being of the people. Its backside audience is not specific folk but the masses who trick be ameliorate close to soci every last(predicate)y relevant issues equal health, familywelf atomic number 18, literacy, national security, to mention a a few(prenominal) issues only. Theimportance of such advertisements has reached such heights that redden the brass falls back upon them quite often to highlight theissues to immediate concern.Undoubtedly, in forthwiths context, carryingout campaigns by social chat is of paramountimportance. The society, the deliverance, the politics and the mediaexposure ar bringing about changes which be so radical and dynamicthat they are creating dissonance and upheavals. In order to withstandthe disallow effects of changes, we certainly need these ki nds of campaigns through advertising or propaganda, for sustainingcommunication with the masses at large. In short, advertising not onlyinfluences the buyers perception but withal his responses to socialproblems.It has its negative effects but the unconditional side far out-stripsthe negative side. WE intercourse MORE, WORK LESS Undeniably, there are millions of people in India who think lesser,act even little but express in any case much. Indulgence in all in(p) gossip, disgruntledattitudes, nipping criticism of all and mixed, frustration all over their sorryplight, fate and kismat, contain in fact reach national pas meters. Thenumber of those who gutter claim that they keep their spit indoors theirlips and never talk in self-conceited is limited. The talk of the common people,mostly irresponsible, creates the impression that they redeem little to do.Indians are indeed typical of the people of the Orient who have nothingworthwhile to say, and besides contrive to spend the longest time in sayingit. Those who have endless time on their hands are peachy(p) babblers. Thinking and reflection postulate a certain degree of education andintellectual development. rough 64 per cent of the people in India areilliterate so they have not certain the qualities of thinking andreflection. Montesquieu truly give tongue to that the less men think, the morethey talk. India is a land of ten thousand tongues. The 1961 census listed1652 languages as mother tongues talk in India, and the 1971census, retaining he number, presented a around more realisticpicture. Judged by any standard, India is Babel of tongues, by chance thelargest in the world. This Babel has been the outcome of a additive process resulting from the influx of various races into the rusticthrough the centuries. Talkers are never ethical doers this explains theproverbial sloth, idleness and complacency of the average Indian. Ourmaterial output, our productivity and production, our ne t contributionto the spheres Gross National increase (GNP) are all far to a fault low.Whilepeople should learn to use their hands and to be active all the time(like the Japanese who have raised their country to the pinnacle of halo despite the havoc do to their economy during World War II), wehave mastered the proficiency of whiling away time talking and talking,doing little positive, constructive and concrete live. Jawaharlal Nehru, in a speech way back in 1952, said he wastired of people who nevertheless talk about various things. yet wise youmay be (in India the number of truly wise, sagacious men and womenis limited), he said, you can never enter into the spirit of a thing if youonly talk about it and do nothing.We do not know the mensurate of time sowe do not take heed spending precious hours in idle gossip. In part thedisinclination to be up and doing all the time is the result of ourfatalistic beliefs and attitudes. nigh of us tend to believe that what Godhas ordai ned cannot be averted. What ordain be, will be so, they argue,why needlessly waste energy in thwarting Gods will? Besides, there are many among us who believe that flatter(prenominal)y isthe shortest route to triumph in todays India. The wide talkers, thewily, garrulous politicians who sway audiences through their bodacious talk,all manage to mislead the people and uphold their selfish ends.Aflatterer is in the excellent attach to of imitators because imitation isconsidered the sincerest form of flattery. The easiest weapon adoptedby flatterers and sycophants is undisturbed talk, not cause. A ready and glibtongue has at multiplication proved to be a more precious weapon than gifts of immediate payment and kind. Through a facile tongue the flatterers continually createillusions and a world of make-believe. around all great talkers are greatflatterers approbation inevitably becomes their forte. Then there are those hose talk mostly comprises advice to alland sundry on every thing on earth. Like job and water, advice too canbe had free. Self-appointed advisers are great talkers they talk theirway into your hearts and they even shoot away rationality, good senseand the quality of cracking between chalk and cheese. Asking foradvice is to foul up for flatterers. And flattery feeds the ego and isexhilarating. Most talkers become bores. But let it be said in defense of the growing family of talkers that they do manage at times to relieveboredom.A quiet gathering at which all those present are serious-minded people deeply engrossed in thought and school of thought wouldappear to maintain the silence of the graveyard. The talkers relatefunny incidents, describe merry experiences and entertain theircredulous listeners, quieten and comfort the people, for hours together. there is no tax on talk and gossip. So the idle, endless talker flourishesat the exist of the silent, constructive worker. It is the latter who canhelp ensure national progress, not the ceaseless twisters of the tongue,even though the latter manage to find credulous audiences.True,sincere and bona fide workers cannot stand non-sensical postures,including nonsense talk. But work does not lie in march up anddown the streets, shouting slogans and lodging protests. many of ustend to resort to strikes and work stoppages. Undeniably, our future amongst nations, and the good name of our country, depends entirely upon our work and work alone. Muchvaluable work can be done silently and without becoming noisy orindulging in aimless talk. If everyone realises the truth of this dictum,the salvation of the country would not be far get rid of